About UpStars
We're done with the old playbook.
UpStars exists for one reason: to give young adults the tools, coaching, and community to build something of their own.
Our Mission
To empower the next generation of entrepreneurs — giving them the resources, support, and belief they need to build businesses that last.
The traditional path — go to school, get a job, work for someone else — isn't working for everyone. Young adults are hungry for something different. They want ownership. They want control. They want to build.
UpStars was built to meet that hunger head-on. We combine real business coaching, practical technology tools, and a community of builders to give young entrepreneurs everything they need to launch and grow.
Why UpStars
The gap is real. We close it.
No experience required
You don't need a business degree or a trust fund. You need drive. We handle the rest — coaching, tools, and a step-by-step launch plan.
Real tools, not theory
Compliance, bookkeeping, CRM, and industry-specific apps — all included. Powered by XIX Holdings so you're set up to run a real business from day one.
Community that pushes you
Group coaching, peer accountability, and a network of young entrepreneurs who are actually building. You're surrounded by people who get it.
Ongoing support
Quarterly business reviews, a coaching app, and a team that stays in your corner. This isn't a one-time program — it's a long-term partnership.
Our Team
Built by people who've been there.
Our coaches and advisors have launched businesses, made mistakes, and figured out what actually works. They're here to shortcut your learning curve.
Founder & CEO
Alex Rivera
Serial entrepreneur with 3 successful exits. Built his first business at 22 with nothing but a laptop and a client list. Now he helps others do the same — faster.
Head of Coaching
Jordan Simms
Former corporate consultant who left a six-figure salary to coach young entrepreneurs. Has helped 200+ founders get off the ground in the last four years.
Director of Technology
Taylor Brooks
Built the tech stack that powers UpStars. Believes every small business deserves enterprise-grade tools without the enterprise price tag.